The Kaiser still rules in Berlin when Otto Müller starts to produce labels for bottles under the name of “Etiketten Müller”. As early as the 1920s, the successful company progresses to become the most important manufacturer of labels and decorative articles.   A fire that destroys the roof of the company’s premises devastates large tracts of the administrative and production departments.   Etiketten Müller merges with the company Goetz.   The company survives the turmoil of World War II unscathed. After the partition of Germany the company’s headquarters at Alexanderplatz ends up in the Soviet occupation zone.   The company is taken into State ownership. The company is started up again in West Berlin.   Installation of one of the first four-colour offset printing presses for label production.   The company takes over two of the leading label manufacturers.   The Fall of the Berlin Wall coincides with the official opening of a new headquarters south of Berlin. A production area of 6,300 sq. metres provides the best possible production conditions.   Start of production on the world’s first MAN Roland 600 D eight-colour printing machine.   Investment in a digital workflow and in a computer-to-plate imagesetter for the pre-press-department.   Installation of additional MAN Roland 700 printing presses.   Systematic expansion of finishing capabilities using the latest cutting and punching lines.   Relaunch of the brand Goetz+Müller GmbH - Etiketten aus Berlin   Installation of an auto-cut system   Ellerhold AG acquires a majority interest in GOETZ + MüLLER. GOETZ + MüLLER is integrated into the Ellerhold Group. Plastic labels and sleeves are added to the product spectrum in conjunction with Ellerhold Witten GmbH.   In-house print finishing department opens with launch of Gietz FSA 870 system.